01CARE / CLARITY / CONTINUITY01
01 / THE CARE JOURNEY
Healthcare & wellness
Healthcare technology has to work for people at vulnerable, busy and often stressful moments. Patients need clear ways to find care and understand what happens next; clinicians need information they can trust; administrators need reliable workflows that do not add more friction.
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02LEARN / TEACH / GROW02
02 / THE LEARNING LOOP
Education & edtech
Education brings together learners with different goals, access needs and levels of confidence. Teachers need tools that support instruction rather than compete with it, while administrators need dependable enrolment, communication and reporting across terms, cohorts and campuses.
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03PLACE / DISCOVER / DECIDE03
03 / FROM SEARCH TO VIEWING
Real estate & property
Property decisions involve high stakes, rich information and many conversations. Buyers and tenants need accurate details and an easy way to compare options; agents need to qualify and follow up enquiries; owners and managers need listings and availability to stay current.
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04DISCOVER / CHOOSE / RETURN04
04 / THE COMMERCE PATH
E-commerce & retail
Retail customers expect to discover products, understand the details, trust the price and complete an order without confusion. Behind the storefront, teams manage catalogues, promotions, inventory, payments, fulfilment and returns—often across several systems and busy trading periods.
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05TRUST / PROTECT / EMPOWER05
05 / A TRUSTED TRANSACTION
Finance & fintech
Financial services depend on trust. Customers need to understand products, compare options and complete sensitive tasks with confidence. Internal teams need clear workflows, controlled access and dependable records across onboarding, servicing and reporting.
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06PLAN / MAKE / IMPROVE06
06 / THE PRODUCTION SIGNAL
Manufacturing
Manufacturers coordinate people, equipment, materials, quality checks and delivery commitments. When production information is spread across spreadsheets and disconnected systems, teams can struggle to see current status, identify issues early or make consistent handoffs between shifts.
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07INSPIRE / BOOK / WELCOME07
07 / BEFORE THE ARRIVAL
Travel & hospitality
Travel planning blends discovery, comparison and coordination. Guests want to understand what is included, check dates and policies, make a booking and get useful information before arrival. Hospitality teams need reservations, availability and guest communication to stay aligned across channels.
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08TRACK / COORDINATE / DELIVER08
08 / THE MOVING NETWORK
Logistics & supply chain
Logistics depends on timely information passing between dispatchers, drivers, warehouses, partners and customers. When status updates arrive late or in different formats, teams spend time chasing details and customers are left unsure about what happens next.
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09CRAFT / STYLE / BELONG09
09 / PRODUCT, IN DETAIL
Jewellery & fashion
Fashion and jewellery are personal purchases. Customers want to see materials, fit, finish and provenance, understand sizing or customisation and feel confident about delivery and returns. Brands need to preserve their visual point of view while making product information and service easy to access.
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10TEST / LEARN / SCALE10
10 / THE LEARNING RELEASE
Startups & new ventures
New ventures work with uncertainty, limited time and finite runway. Teams need to learn whether a problem matters, which audience feels it most and what first product can test the idea without building a large system too early.
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11MISSION / PARTICIPATE / IMPACT11
11 / FROM MISSION TO ACTION
Non-profit & NGO
Non-profits and NGOs build change through people: donors, volunteers, communities, partners and programme teams. Their digital presence must explain the mission clearly, make participation accessible and help limited teams coordinate relationships and report progress responsibly.
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12ACCESS / INFORM / SERVE12
12 / THE SERVICE JOURNEY
Government & public services
Residents rely on public services at important moments, yet information and processes can be spread across departments, documents and legacy systems. People need plain guidance and accessible ways to complete tasks; service teams need reliable intake and clear case handoffs.
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01CARE+
HEALTHCARE & WELLNESSCare, with people at the centre.
Make patient journeys more connected while keeping sensitive information protected and easy for care teams to manage.
Needs & useful systems +
Common needsSecure records, appointment access, clear patient communication and dependable integrations.
Useful systemsPatient portals, telehealth experiences, booking flows and links to existing clinical systems.
02LEARN✳
EDUCATION & EDTECHLearning that meets people where they are.
Support students, educators and administrators with accessible experiences that stay dependable through busy periods.
Needs & useful systems +
Common needsAccessible learning, reliable enrolment, remote engagement and manageable course content.
Useful systemsLearning platforms, virtual classrooms, student portals and mobile learning tools.
03PLACE⌂
REAL ESTATE & PROPERTYMake the next move easier.
Help people discover the right property and help teams keep listings, enquiries and follow-up in step.
Needs & useful systems +
Common needsSearchable inventories, qualified enquiries, accurate listings and clearer buyer journeys.
Useful systemsProperty portals, listing management, viewing requests and CRM-connected lead workflows.
04TRADE↗
E-COMMERCE & RETAILGood products deserve a good journey.
Bring discovery, product detail and checkout together in a storefront that feels clear and trustworthy.
Needs & useful systems +
Common needsFast shopping, accurate stock, a straightforward checkout and room to handle peak demand.
Useful systemsCommerce storefronts, payment integrations, inventory connections and order-management flows.
05TRUST◈
FINANCE & FINTECHConfidence is part of the interface.
Make important financial tasks easier to understand, with security and clarity considered from the start.
Needs & useful systems +
Common needsProtected access, comprehensible account flows, careful handling of data and auditable processes.
Useful systemsCustomer portals, onboarding workflows, financial dashboards and compliant integrations.
06MAKE▦
MANUFACTURINGBring operational signals into view.
Connect the information teams need to plan work, spot issues and keep production moving.
Needs & useful systems +
Common needsOperational visibility, quality tracking, equipment health and less manual handover.
Useful systemsIoT dashboards, maintenance workflows, quality systems and ERP or MES integrations.
07EXPLORE↗
TRAVEL & HOSPITALITYMake every part of the stay feel considered.
Give guests a smoother path from first discovery to booking, arrival and the experience beyond.
Needs & useful systems +
Common needsClear availability, dependable reservations, useful guest information and direct relationships.
Useful systemsBooking engines, guest apps, itinerary tools and connected loyalty experiences.
08DELIVER⌁
LOGISTICS & SUPPLY CHAINKeep every handoff in motion.
Give operations teams and customers a clearer view of what is moving, where it is and what needs attention.
Needs & useful systems +
Common needsShipment visibility, accurate status updates, efficient routing and fewer manual check-ins.
Useful systemsTracking portals, dispatch tools, driver apps and connected supply-chain dashboards.
09CRAFT✳
JEWELLERY & FASHIONLet the craft come through online.
Translate quality, detail and personal service into a digital experience people can trust.
Needs & useful systems +
Common needsProduct confidence, premium presentation, custom options and smooth fulfilment.
Useful systemsEditorial storefronts, rich product detail, custom-order journeys and visual product tools.
10BEGIN↗
STARTUPS & NEW VENTURESStart focused. Learn quickly.
Turn an early idea into a useful first product, then use real feedback to choose what comes next.
Needs & useful systems +
Common needsFast validation, sensible technical choices, a focused first release and limited runway.
Useful systemsMVPs, prototypes, product strategy and foundations that can grow with the business.
11IMPACT♡
NON-PROFIT & NGOGive good work a wider reach.
Help missions connect with supporters, coordinate volunteers and make participation easier.
Needs & useful systems +
Common needsClear storytelling, donor trust, recurring contributions and accessible volunteer coordination.
Useful systemsCampaign sites, donation flows, volunteer portals and constituent-management integrations.
12SERVE▤
GOVERNMENT & PUBLIC SERVICESMake essential services easier to reach.
Design inclusive public-facing tools that reduce friction for residents and the teams who serve them.
Needs & useful systems +
Common needsAccessibility, plain language, secure forms and better paths through existing services.
Useful systemsCitizen portals, digital forms, service-status tools and open-data experiences.